Now it is the season of holidays as well as shopping. Some people plan to visit tourist places and some plan to go shopping. It is the time to discuss about the M-commerce strategy, as it is everything today, used to book holidays and buy products.

Last year, holidays and shopping activities’ major share was taken by M-commerce apps. It shows the how the mobile apps lead the eCommerce shopping. A few years back the way of shopping was different, where the people were directly going to the shopping mall. Now it is completely changed, people like door step delivery because it saves both time and money. If we come to mobile app development, top mobile app development companies new york have developed many highly profitable m-commerce apps for their customers. If you don’t have m commerce app, then you would miss a greater number of mobile customers. So, get ready, it is your time to develop an m-commerce strategy for your business that should be powerful and fruitful.

How You Can Analyze Your App?

App performance analysis is very important for any online retailer. Take a look at what you have to analyze and how it will be helpful.

1. Retention rate

The retention rate for top mobile apps from day 1 to three months is under 50%. The ordinary app loses the retention, which may reach 70%. The best mobile apps development companies in new york help to develop world class apps with special features and UX design, which helps to retain app users.  It is difficult to bring back old customers once he sent your app to the trash can.

2. Changes on sale

The business goal of m-commerce is to increase sales. If your sales margin is going down, you need to research where the users are unsatisfied with your mobile app.

Tips to build a fruitful mobile app strategy are here for 2016 and I am sure in the upcoming holiday season, you will have a number of users for your mobile app.

1. Features and Queries

Place all the data which you gathered from users as pre-feedbacks and resolve the issues which were faced by the users. Check out the remaining features in the app, and customers’ queries, then you can come to know where you’re lacking, and fix it.

2. Push Notification

Push Notification is the best way to get more traffic. In this, you offer best holiday discounts for the users. The more important is promoting products or services regularly, and the push massages should be around 4 to 5 per week. For pushing notifications, only 10 to 15% users response, though, it leads to more business.

3. Time Is Everything

Black Friday is one of the biggest holiday seasons, and last year it saw tremendous sales because of web and mobile apps. Online shopping sale of many companies increased nearly triple digit at the time. So you have to make use of every special occasion to trigger sales.

There are a number of online retail shopping companies which have increased sales by offering discounts and offers during holiday seasons. The companies include Walmart, Amazon, Best Buy and B&H.

Have a Plan to Develop Mobile App to Enhance Your Business Performance?

If yes, FuGenX can help you. FuGenX is a top mobile app development company in new york. FuGenX developed a successful mobile apps for India’s largest online retail company BigBasket.

Visit www.fugenx.com or info@fugenx.com for world-class mobile application development services.