Every entrepreneur want to reach top position in their field and wants to be interviewed for their success stories, but only a few of them reach their goals. The reason is they fail to win over the competitors. There are many big brands that are failed before raising, whereas some companies are collapsed for not finding the root cause for failure. Today the common reason for most of the startup’s failure is ineffective digital strategy, this is even more in app-based companies.
But we always have a second chance to reach the target, which teaches us not to do make mistakes again that what we did before. So, here in this article I am explaining some common mistakes that app-driven businesses are making:
Mistake 1: Bad Design
Obliviously companies expects their mobile app to be extraordinary surpassing their competitors apps,
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In India, IT companies are growing rapidly. If you see last year many Global IT heads visited India. It is showing how Global CEOs are giving importance to expand businesses in India. Last year in May 2015, Tim cook, the CEO of Apple Inc. visited India followed by Mark Zuckerburg, the CEO of Facebook who visited in September, and Sundar Pichai, the CEO of Google, visited India in last December. It shows the importance that global giant companies like Google, Facebook and Microsoft are showing to invest in India. India is the second largest smartphone market after the United States. The internet users in India are expected to grow over 55% to 400 million in this year, said by Internet and Mobile Association of India. The Indian government launched Digital India Program to reach the technology to rural area to increase the technology implementation. Today, I