The number of smart-phone users has been increasing tremendously day by day and year by year all over the world. As a result, mobile has become a powerful marketing channel for all types of businesses. Since the introduction of mobile apps, businesses have started investing more and more on mobile marketing instead of traditional way of marketing.

E-commerce companies are yielding most of the mobile app marketing, while travel and real estate companies have also seen ultimate growth in their revenue and popularity by using mobile apps.  

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